November 2016

Celgene Awards $100,000 to Worldwide Breast Cancer

Worldwide Breast Cancer, a charity using design to increase patient knowledge of breast cancer globally, has recently received one of three $100,000 Innovation Impact awards from Celgene.

“We think this is a powerful tool in educating a global audience about the symptoms of breast cancer,” said Director of Oncology Global Patient Advocacy Susan Gorky on behalf of the award committee. “We can’t wait to see this roll out and make an impact for breast cancer awareness and detection.”

Applicants created a video to explain how they would “reach the unreached” in an innovative way. You can see Worldwide Breast Cancer’s video here, demonstrating the concept of the need for a digital education platform:

WBC is thrilled to be working with the experts at Dogtown Media in Ventura, CA as the development partner. Work begins early 2017 and plans to launch in multiple languages before breast cancer awareness month. The tool will feature the award-winning visuals from the #knowyourlemons campaign which has already educated 5 million people in 70 countries and 15 languages.

You too can be part of this global campaign by becoming a Global Education Partner. Sign up to download the leaflet, donate and share with friends to help others identify breast cancer symptoms sooner.
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Lemon-aid for 3 million people

This week we wanted to share our enormous success with all of you, because you’re the ones that have made it possible. During October Breast Cancer Awareness Month, Worldwide Breast Cancer shared a new post of the “12 Signs of Breast Cancer” poster featuring its famous 12 teaching lemons and it reached over 3 million people. That’s enough lemon-aid to quench the thirst of everyone in Los Angeles, California! In just a single post!

12signs_11-2016

This success is such an important addition to our work in over 70 countries around the world and in 16 different languages. The #KnowYourLemons campaign has now reached over 5 million people. And all of this is thanks to our Global Education Partners and people like you who are sharing lemons on social media. We couldn’t do this work without you!

Have you offered “lemon-aid” to the people you know? If not, then today is the day to share. Two ways: become a Global Education Partner and bring the message to your local area by printing out our handy leaflet. Or it could be as simple as sharing the lemon images online with just a few clicks. Knowing the symptoms of breast cancer can make the difference in finding it early and saving a life!

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We’re in Spain!

¡Buenos dias! from Valencia, Spain where The City of Arts and Sciences Principe Felipe Science Museum has #KnowYourLemons on permanent display to educate over 650,000 visitors since September 2015.

A visitor looks at the breast cancer exhibit on permanent display in Valencia, Spain.

A visitor looks at the breast cancer exhibit on permanent display in Valencia, Spain.

Alfredo Benavent, a member of the Exhibition Department, selected the 12 signs of breast cancer image because it “allowed us to address people with an eye-catching message to raise the awareness about prevention and the early detection of breast cancer. The image of the lemons lets people look at the picture no matter if they have any taboo about nakedness, and also it reflects a faithful appearance of the illness and its symptoms. We find it to be a very powerful image.”  

Benevent approached Worldwide Breast Cancer about using the image when they constructed their exhibit on health and cancer. Working with designer Corrine Ellsworth Beaumont, founder of Worldwide Breast Cancer and the creator behind the #KnowYourLemons campaign, the poster was translated and designed for the Spanish dialect in Spain and has helped to educate the thousands of visitors the museum receives each year.

“Speaking on behalf of Worldwide Breast Cancer, we’re thrilled to be partnered with the City of Arts and Sciences to help spread the awareness to visitors from all around the world. It’s education partnerships like this that make awareness successful,” said Beaumont. It was great to be able to visit and see it prominently featured in the museum as part of an innovative interactive exhibit.

If you’re ever in Valencia, be sure to visit the museum!

With the help of the City of Arts and Sciences, as well as our other Global Education Partners, we hope to reach even more people around the world and raise breast cancer awareness. Tune in next week to see where in the world the #knowyourlemons campaign has also made an impact. If you’d like to be part of this, sign up as a Global Education partner and start using the materials today.

View of the City of Arts and Sciences, with the Science museum on the left.

View of the City of Arts and Sciences, with the Science museum on the left.

The “Chromosome Forest” exhibit, where the “12 Signs of breast cancer” poster is on permanent display.

The “Chromosome Forest” exhibit, where the “12 Signs of breast cancer” poster is on permanent display.

Founder and designer Corrine Ellsworth Beaumont visits the museum and poses with the display.

Founder and designer Corrine Ellsworth Beaumont visits the museum and poses with the display.

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