Worldwide Breast Cancer BlogFight Breast Cancer Starting with You

#KnowYourLemons Helps Bring Malawian Communities Together

Maggie Zgambo, Emmaculate Kawawa, and Mirrium Malowera are all laywomen trained by Lily. Here they are practicing breast examinations for cancer symptoms.

This week we bring you to Africa so you can meet an amazing Global Education Partner,  Dr. Lily Gutnik. She has been a force for good in educating men and women on the symptoms, treatment, and prevention of breast cancer in many parts of the world and particularly in the state of Malawi in central Africa. Here is how Lily has been using #knowyourlemons as part of her work to help teach and screen thousands:

“I created and researched a novel breast cancer screening program in urban health clinics in Lilongwe, Malawi,” she says. “I trained lay women with no health background on how to conduct clinical breast exams and provide breast cancer education talks to community women in the clinics.” Along with her work in awareness education, Lily works with clinics to help breast cancer screenings become more accessible and effective. “We screened 1,000 women and had a very high acceptance rate. The most common reason for not accepting was lack of time (after long clinic waiting times). I also worked with local advocacy community on breast cancer awareness, with the head of Non-communicable disease at the Ministry of Health on a cancer symposium and public screening event, and trained local clinicians on breast care.”

Lily and her team have developed a flip chart that features the #knowyourlemons image to use in training and educating over 4,000 men and women on breast cancer awareness! As these people share their knowledge with others, thousands of others will be aware of the symptoms and treatments of breast cancer.  

Lily’s work is an inspiring reminder of how we can make a big impact and teach others how to be educators in their communities. You can be an educator too, whether it’s with your coworkers, your friends, with a church group, book club, or across the ocean like Lily. Click here to learn how you can become a Global Education Partner with Worldwide Breast Cancer and make a difference in your part of the world and help fight breast cancer starting with you.

Dr. Lily Gutnik supervising the training of local laywomen.

Mirrium and Maggie continuing in their training and teaching of the #knowyourlemon material.

Maggie and Emmaculate finishing their training so they can go out and educate other in their community.

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Celgene Awards $100,000 to Worldwide Breast Cancer

Worldwide Breast Cancer, a charity using design to increase patient knowledge of breast cancer globally, has recently received one of three $100,000 Innovation Impact awards from Celgene.

“We think this is a powerful tool in educating a global audience about the symptoms of breast cancer,” said Director of Oncology Global Patient Advocacy Susan Gorky on behalf of the award committee. “We can’t wait to see this roll out and make an impact for breast cancer awareness and detection.”

Applicants created a video to explain how they would “reach the unreached” in an innovative way. You can see Worldwide Breast Cancer’s video here, demonstrating the concept of the need for a digital education platform:

WBC is thrilled to be working with the experts at Dogtown Media in Ventura, CA as the development partner. Work begins early 2017 and plans to launch in multiple languages before breast cancer awareness month. The tool will feature the award-winning visuals from the #knowyourlemons campaign which has already educated 5 million people in 70 countries and 15 languages.

You too can be part of this global campaign by becoming a Global Education Partner. Sign up to download the leaflet, donate and share with friends to help others identify breast cancer symptoms sooner.
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Lemon-aid for 3 million people

This week we wanted to share our enormous success with all of you, because you’re the ones that have made it possible. During October Breast Cancer Awareness Month, Worldwide Breast Cancer shared a new post of the “12 Signs of Breast Cancer” poster featuring its famous 12 teaching lemons and it reached over 3 million people. That’s enough lemon-aid to quench the thirst of everyone in Los Angeles, California! In just a single post!


This success is such an important addition to our work in over 70 countries around the world and in 16 different languages. The #KnowYourLemons campaign has now reached over 5 million people. And all of this is thanks to our Global Education Partners and people like you who are sharing lemons on social media. We couldn’t do this work without you!

Have you offered “lemon-aid” to the people you know? If not, then today is the day to share. Two ways: become a Global Education Partner and bring the message to your local area by printing out our handy leaflet. Or it could be as simple as sharing the lemon images online with just a few clicks. Knowing the symptoms of breast cancer can make the difference in finding it early and saving a life!

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We’re in Spain!

¡Buenos dias! from Valencia, Spain where The City of Arts and Sciences Principe Felipe Science Museum has #KnowYourLemons on permanent display to educate over 650,000 visitors since September 2015.

A visitor looks at the breast cancer exhibit on permanent display in Valencia, Spain.

A visitor looks at the breast cancer exhibit on permanent display in Valencia, Spain.

Alfredo Benavent, a member of the Exhibition Department, selected the 12 signs of breast cancer image because it “allowed us to address people with an eye-catching message to raise the awareness about prevention and the early detection of breast cancer. The image of the lemons lets people look at the picture no matter if they have any taboo about nakedness, and also it reflects a faithful appearance of the illness and its symptoms. We find it to be a very powerful image.”  

Benevent approached Worldwide Breast Cancer about using the image when they constructed their exhibit on health and cancer. Working with designer Corrine Ellsworth Beaumont, founder of Worldwide Breast Cancer and the creator behind the #KnowYourLemons campaign, the poster was translated and designed for the Spanish dialect in Spain and has helped to educate the thousands of visitors the museum receives each year.

“Speaking on behalf of Worldwide Breast Cancer, we’re thrilled to be partnered with the City of Arts and Sciences to help spread the awareness to visitors from all around the world. It’s education partnerships like this that make awareness successful,” said Beaumont. It was great to be able to visit and see it prominently featured in the museum as part of an innovative interactive exhibit.

If you’re ever in Valencia, be sure to visit the museum!

With the help of the City of Arts and Sciences, as well as our other Global Education Partners, we hope to reach even more people around the world and raise breast cancer awareness. Tune in next week to see where in the world the #knowyourlemons campaign has also made an impact. If you’d like to be part of this, sign up as a Global Education partner and start using the materials today.

View of the City of Arts and Sciences, with the Science museum on the left.

View of the City of Arts and Sciences, with the Science museum on the left.

The “Chromosome Forest” exhibit, where the “12 Signs of breast cancer” poster is on permanent display.

The “Chromosome Forest” exhibit, where the “12 Signs of breast cancer” poster is on permanent display.

Founder and designer Corrine Ellsworth Beaumont visits the museum and poses with the display.

Founder and designer Corrine Ellsworth Beaumont visits the museum and poses with the display.

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#knowyourlemons says, “Konnichiwa!”

We’re going to start posting stories on each of our partners and their success in their part of the world with the #KnowYourLemons campaign, each week. Last week was Jayshri Rami and @Eksangh in India, and now it’s time to head to Japan!


Worldwide Breast Cancer has teamed up with Run for the Cure to increase breast cancer awareness in Japan. Our work together started in September 2013 when Run for the Cure introduced the “Lemon Project” as their new education initiative to teach women, men, and children alike about the symptoms and recognition of breast cancer. Run for the Cure has reached out to communities all over Japan and conducts seminars using the Lemon Project to illustrate the signs and symptoms in breast cancer using lemons as a stand-in for breasts. This clever visual overcomes issues of taboo and fear to create a comfortable environment in which they can teach.

Kiei Ogata, the Awareness Program Manager for Run for the Cure has said how important the materials have been to their organization’s mission, “The lemon campaign materials have attracted attention from both men and women—it is not overwhelming or intimidating, but easy to see even when [in public].”  One participant shared her experience, “Signs are described very clearly, and I get to learn those signs of breast cancer for the first time. It is very educational and helpful.”


As of 2016, Run for the Cure has been able to teach 2750 people about this deadly disease and help women become more confident when it comes to self-exam and recognizing symptoms—and that’s just in three years! From major cities like Tokyo to rural areas like Mie Prefecture in the Tokai region, it has worked well with a diverse audience across a range of ages and backgrounds and is growing.

We are thrilled to partner with this organization in Japan, as well as people all over the world. And you can be part of this incredible work to save lives of those around you too. Become a Global Education Partner with Worldwide Breast Cancer to help educate your community on the symptoms and options for breast cancer. Over 1,000 people are using the #knowyourlemons campaign in over 70 countries in 15 languages.   Joining is simple, sign up here and receive a free leaflet to print and share.  

Let’s fight breast cancer starting with you.™

Check out Run for the Cure’s website to find out more about the amazing work they’re doing to promote breast cancer awareness and education in Japan.




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Work in India

We’re so excited about the work being done in India by Jayshri Rami and her organization Eksangh.  “Eksangh” means “together” and you can definitely see how the knowyourlemons campaign is bringing women of all ages, cultures, and educational backgrounds together to fight against breast cancer by making them aware of the early signs and symptoms.  Learn more at  #knowyourlemons #breastcancer #awareness

india1 india2 india3

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Worldwide Breast Cancer gets $50k from Nvidia

These Four Cancer-Care Groups Just Received $200K in Grants from the NVIDIA Foundation. Find Out Why

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Talking to kids about chemotherapy

It was an honor to work with Catherine Hardwick to design a presentation for the film “Miss You Already” with Toni Collette and Drew Barrymore. Here is a link to the video:

Toni Collette gives chemotherapy a family-friendly twist in this clip from #MissYouAlready.

Posted by Miss You Already on Monday, November 2, 2015


I’ve also designed a comic strip version of this, feel free to download, print and share below!

The main character is designed after my childhood friend Suzanne who had breast cancer. Here is a photo of us when we were playing with her wigs and trying to laugh during a hard time. Can you see the resemblance in the scenes?






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Worldwide Breast Cancer materials, now in Espanol.

This is the only leaflet in the world that tells you what breast cancer looks like, feels like, and the steps for screening in just one piece of paper—now in Spanish. And it’s free to share with friends and family online or via email.

Let’s fight breast cancer, starting with you.

FIRST, click the image to see it at full size, THEN drag the image onto your desktop, or right click and “save image as”. Print page 1 on the front, then print page 2 on the back and fold into a trifold leaflet. Note: do not resize the image to fit the paper, or it won’t align correctly. This download is available for personal non-profit use and is for sharing digitally (unlimited) or for a personal print run of less than 250 and cannot be modified. If you would like to print this or use in a campaign or event, please email the mayor via the contact link at the top of the website. Note: it’s often cheaper to order the leaflets than to print them yourself if you need more than a few! Ink cartridges really add up, have a look at the cost comparison here.


Muchas Gracias to Juan Medino and Leonor Roa at Día Mundial del Cáncer de Mama (#DíasMundialesDe) for the Spanish translation of the leaflet and posters. If you want printed posters at a range of sizes, see the Shop.

USA 8.5 x 11 letter size:

8.5 x 11 sized spanish breast cancer leaflet cover

8.5 x 11 sized spanish breast cancer leaflet cover

8.5 x 11 sized spanish breast cancer leaflet (interior)

8.5 x 11 sized spanish breast cancer leaflet (interior)

A4 letter size (Europe and others)

cáncer de mama follet

cáncer de mama follet

cáncer de mama follet interior

cáncer de mama follet interior


Risk Assessment Tool-Espanol version, click here.


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Samoan Breast Cancer Campaign

“As Samoa does not have a mammogram program and many people live in rural settings, it is so important to teach women how to check their breast properly, what new changes to look for and get them to take charge of their health.” —Catherine Zahrai, Samoa Cancer Society


Catherine Zahrai of the Samoa Cancer Society worked with Worldwide Breast Cancer to create a campaign to address the problem of symptom awareness in Samoa. Here is what Catherine says (and her photographs) about their month-long campaign:

Village visits
Women village leaders were eager to learn and protect their village from cancer. They invited us to their communities to educate the women in their village and took posters to put up in their fale (house) and leaflets for the community.

Pictured below is Senior Community Nurse Siuomatautu Tapelu educating Samoan women using the materials.



Sei Pua day
Every year there is a day in Samoa where people wear Pua (frangipani flower) as part of donating to fight cancer and remember those lost to cancer. SCS staff visited many offices across Samoa to deliver breast cancer leaflets and Pua flowers. All government ministries were visited and many Cafes and other businesses.The photo attached is from the Attorney General’s department in Samoa (Catherine is on the far left).



Fitness Class

We also worked with a very popular Samoan style exercise class called “Culture X.” The gym hosted an event for breast cancer. All participants wore pink to the exercise class and afterwards they were given leaflets and educated on the importance of being breast aware. They were asked to share them with family and friends.
Culture X shake


Health Practitioners
Nurses and doctors have also been educated with the Worldwide Breast Cancer materials and we will cover more clinics long term as we plan to have this information shared throughout Samoa.


Catherine finishes by saying, “This material is great as it is bright and colourful and the lemon (or Tipolo as its called in Samoa) is very common and well known. The content draws people’s attention and they have really been interested to see that there are more symptoms than just a lump!  Thank you to Worldwide Breast Cancer for helping us educate the women of Samoa!”

With a very special thanks to the translators:

Siuomatautu Tapelu, Senior Community Nurse at the Samoa Cancer Society


Dr Stanley Dean, Associate Dean of Oceanic University of Medicine (OUM)


Over 1000 posters and 1000 leaflets were printed as part of the Pinktober Breast Cancer Awareness month in October. Worldwide Breast Cancer is making the leaflets available for free.
You can download them by signing up to the Worldwide Breast Cancer Fighters list here.

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