Know Your Lemons in the Media

We have reached over 1.85 billion people online through social media and the press. This has resulted in many women’s lives being saved through early diagnosis because they recognized a symptom we showed in our campaign & were encouraged to report it.

Our founder, Corrine Ellsworth-Beaumont, appearing on BBC Breakfast talking about Know Your Lemons.

Sharon realized she had a symptom of breast cancer after seeing our lemon 12 signs of breast cancer image as part of a community health class. This is her story of how she felt empowered by our campaign to get testing, “This is my body, I know something’s not quite right.”

Podcast Features

  • Marketing Can Save Lives by King's Business School

  • Do You Know the 12 Signs of Breast Cancer? by Life & Laughter

  • Self Care in an App by Self Care for Extremely Busy Women

  • Know Your Lemons by Small Things Make a Big Difference

  • Know Your Lemons by Dare to Rise

  • Know Your Lemons: 12 Signs of Breast Cancer by It's Hertime

  • The Doctor is In: For the Love of My Gurls + Know Your Lemons by BlackDoctor.org

Articles about Know Your Lemons

“‘I instantly knew I had breast cancer," she wrote on Facebook, thanks to [this] breast cancer awareness photo a friend had shared.”
—CNN

“Often women used in campaigns don’t look like ordinary women—but even those with little literacy can understand this.”
—BBC

“Every woman should look at [this image ]. . . because it could seriously save someone's life from breast cancer.”
—The Oprah Magazine

Awards

Personal Stories

“You simply saved my life.”

— Jessica L.

“This poster saved my life.
I found my dimple on 28th December 2017 and my first thought was ‘That’s one of the lemons.’ I went to the doctor straight away. It was cancer.”

— Katherine C.

“The first time I saw the lemons picture with the 12 symptoms it just clicked with me. It's so simple and accessible. It was more than just an awareness ribbon, it was actually teaching life saving information.”

— Suzi O.

“If I had seen [Know Your Lemons] before my diagnosis, I would have had things checked before a routine checkup. The lemon examples are so spot on.”

— Joycelyn M.